.news: Is Brand Really a Dirty Word? [Sponsored]

A marketer, a journalist, a PR expert and a publisher walk into a bar. Actually, they walk into a conference room, but it’s been a long day and bar sounds better. In the rapidly changing world of journalism, they’ve got a lot more in common than you might think. However talented and passionate they might be, their ability to thrive in their chosen professions depends on their ability to do one thing: build a brand. In this conversation guided by freelance journalist Saul Elbein, we’ll discuss how journalists can build a brand that reflects their style, voice and passion to establish legitimacy and thrive in the new and future journalism industry.

This session is sponsored by Rightside.

Speaker resource:

futureof.news - a series of posts and video from .news about the intersection of journalism, technology and culture

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— This session has recorded audio


Serena Erlich - Director Social and Evolving Media, BusinessWire

Scott Perry - Founder, LA Tech Digest
| http://latechdigest.com/


Saul S Elbein - Freelance, Freelance
| http://www.saulelbein.com