Your audience can do more than consume. They can be a resource that shapes your organization’s personality and takes the conversation further. Bring engagement and connectivity to the next level by developing a welcoming community culture that resonates, especially with Millennials, who value being able to collaborate, contribute and represent their "personal brands." We’ll discuss how a building a network—among and between your reporters and audience—can enrich not only the caliber of your newsgathering, but also the quality of your users' experience.

This session is sponsored by Fresco.

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— This session has recorded audio