Features like Snapchat Discover, Facebook Instant Articles and Apple News all present publishers with the opportunity to reach a growing mobile audience on wildly popular platforms. They also present an opportunity for additional revenue through new ad formats; Snapchat Discover is already charging higher-than-average ad rates. But what does success look like? Embracing distributed content means relinquishing some control, not just over elements like design, but also data on our audience.
The Audience Engagement + Analytics track is generously sponsored by the Robert R. McCormick Foundation.
— This session has live video
— This session has recorded audio