Developing the Audience You Don’t Have

  • Saturday - 11:30 AM - 12:30 PM
  • Centennial Ballroom F
  • #ONA16aud

Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you’re not quite reaching. We’ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.

Speaker resources:

Video of the session:


Carla Zanoni, Editor at The Wall Street Journal, provides several tips to develop for the audience you don’t have:


The Audience Engagement + Analytics track is generously sponsored by the Robert R. McCormick Foundation.

— This session has live video

— This session has recorded audio


Meena Thiruvengadam - Head of Audience Development, Business Insider
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Amy Vernon - Director of Audience Engagement, The Daily Dot
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Carla Zanoni - Executive Emerging Media Editor, The Wall Street Journal
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Kim Fox - Senior Engagement Editor,
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