Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you’re not quite reaching. We’ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.
Video of the session:
Carla Zanoni, Editor at The Wall Street Journal, provides several tips to develop for the audience you don’t have:
The Audience Engagement + Analytics track is generously sponsored by the Robert R. McCormick Foundation.
— This session has live video
— This session has recorded audio