Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you’re not quite reaching. We’ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.

Speaker resources:

Video of the session:

[youtube https://www.youtube.com/watch?v=yhsCc9R4Peo&w=560&h=315]

Carla Zanoni, Editor at The Wall Street Journal, provides several tips to develop for the audience you don’t have:

[youtube https://www.youtube.com/watch?v=6B-nIH7fSLM?list=PLmrEHCNTmcQXVgpKZL6gZnuyI5iyaM5HB&w=560&h=315]

---

The Audience Engagement + Analytics track is generously sponsored by the Robert R. McCormick Foundation.

— This session has live video

— This session has recorded audio