Broadcast, Web Video and the Attention Economy

  • Thursday - 4:00 PM - 5:00 PM
  • Centennial Ballroom A
  • #ONA16webvid

Web video takes an entirely different mindset than a standard television broadcast. How do we design something to catch attention online? We’ve assembled a team of experts -- from Denver to India -- who’ve approached this challenge in a variety of ways, from the Denver Post launching a new video operation to TV journalists treading into new territory on the web. We’ll discuss the workflow each group uses to produce high-quality web video, as well as best practices for getting attention for your pieces.


Molly Hughes - Director of Denver Post TV, The Denver Post
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Misty Montano - Digital Content Manager, TEGNA, 9NEWS KUSA
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Chip Mahaney - National Director, News Recruitment, The E. W. Scripps Company
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