Guardian US believes that journalism is stronger when the reader is at the heart of the story. Join Mike Barry (Head of Audience) and Sasha Koren (Editor, Mobile Innovation Lab) in a conversation moderated by Jane Spencer (Deputy Editor, Strategy) as they present a master class on how to involve and engage audiences across diverse issues, platforms and devices to serve communities of loyal readers.

Sasha will share the Mobile Innovation Lab's user-centered approach to experimentation with delivering news in mobile-first formats. Mike will talk about cultivating audiences for specific areas of core journalism and on a multitude of digital platforms. The session will include a demo of the Guardian’s proprietary analytics tool, Ophan.

This session is sponsored by Guardian.

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— This session has recorded audio