When it comes to social media for podcasts and radio, we know three things to be true: 1. Our best content will always be our audio content. 2. Successful social media content is visual. 3. Native content is quickly becoming one of the only options for organic reach on social media. The problem? Audio content can’t be posted to social media in the same traditional ways you would post a photo or video. WNYC and NPR are creating unique on-platform applications in partnership with core social media platforms to attempt to solve this problem. Here we’ll present techniques, best practices and learnings from these experiments, including a native Facebook player to increase in-line audio consumption and shareability, and an audiogram generator technology that took a simple hack of creating video files from audio and made snackable audio content viral.

Speaker resource:

Speaker slide deck

[soundcloud url="https://api.soundcloud.com/tracks/283078649" params="color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session has recorded audio