Making Opinions Great Again: How a Simple Journalistic Experiment Became One of Europe's Most Used Engagement Tools

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Maybe it’s not always about giving answers, analyzing or commenting about the news: Opinary's co-founder Pia Frey demonstrates how publishers across Europe increased their user engagement on-site up to 20% simply by asking the right questions. Should Britain leave the EU? Will Trump become president? What color is the dress? Turns out everyone has an opinion and users are very willing to share it - bringing content life.