Storytelling from the Smartphone Lock Screen

  • Thursday - 2:30 PM - 3:30 PM
  • Centennial Ballroom B
  • #ONA16lock

The Quartz app was only a few days old when it sent a push alert that gave us all goosebumps: Author Harper Lee has died at the age of 89. “Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird.” Plenty of apps sent push notifications announcing Lee’s death, but Quartz’s did more than convey the news. It struck an emotional chord; it eulogized. Lock screens are growing as an exciting medium for short-form storytelling. Join us as we talk about the changing push landscape, and how messaging strategies have evolved over time; show favorite examples of the form; share tips on writing notifications that sing and offer a glimpse at experimental new tools that are making push even more personal.

Speaker resources:

Here is the slide deck from this presentation

Also, you can check out data and information on the Guardian Mobile Innovation Lab's experiments here

— This session has recorded audio

Speakers

Eric Bishop - Assistant Editor, Mobile, The New York Times
ebish01 | http://mobile.nytimes.com/

Adam Pasick - Push Editor, Quartz
adampasick | http://qz.com

Madeline Welsh - Associate Editor, Guardian Mobile Innovation Lab
madelinebwelsh | http://www.gdnmobilelab.com