{"id":3435,"date":"2016-07-13T21:06:53","date_gmt":"2016-07-13T21:06:53","guid":{"rendered":"http:\/\/ona16.journalists.org\/sessions\/auddev\/"},"modified":"2016-09-08T12:00:18","modified_gmt":"2016-09-08T12:00:18","slug":"auddev","status":"publish","type":"ona_session","link":"https:\/\/ona16.journalists.org\/sessions\/auddev\/","title":{"rendered":"Developing the Audience You Don\u2019t Have"},"content":{"rendered":"<p>Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you\u2019re not quite reaching. We\u2019ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.<\/p>\n<p><b>Speaker resources:<\/b><\/p>\n<p>Video of the session:<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yhsCc9R4Peo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Carla Zanoni, Editor at The Wall Street Journal, provides several tips to develop for the audience you don\u2019t have:<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6B-nIH7fSLM?list=PLmrEHCNTmcQXVgpKZL6gZnuyI5iyaM5HB\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><hr \/><br \/>\n<img style=\"max-width: 60%; float: right; clear: both; padding-top: 30px; padding-left: 10px;\" src=\"http:\/\/ona16.journalists.org\/wp-content\/uploads\/sites\/12\/2016\/09\/McCormickFoundationLogo.jpg\" \/>The Audience Engagement + Analytics track is generously sponsored by the <a href=\"http:\/\/www.mccormickfoundation.org\/\" target=\"_blank\">Robert R. McCormick Foundation<\/a>.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1474111800,"end_time":1474115400,"moderators":[["Kim Fox"]],"hashtag":["ONA16aud"],"soundcloud":[],"scribble":["2317148"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/sessions\/3435"}],"collection":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/9370"},{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/5069"},{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/5333"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/5086"}],"wp:attachment":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/media?parent=3435"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/tags?post=3435"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/event?post=3435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}