{"id":3228,"date":"2016-07-01T17:50:04","date_gmt":"2016-07-01T17:50:04","guid":{"rendered":"http:\/\/ona16.journalists.org\/sessions\/snapocalypse\/"},"modified":"2016-09-07T23:41:38","modified_gmt":"2016-09-07T23:41:38","slug":"snapocalypse","status":"publish","type":"ona_session","link":"https:\/\/ona16.journalists.org\/sessions\/snapocalypse\/","title":{"rendered":"Welcome to the Snapocalypse: Navigating, Surviving &#8230; and Thriving? &#8230; With Distributed Content"},"content":{"rendered":"<p><iframe id=\"lsembed_1473964956\" src=\"\/\/livestream.com\/accounts\/5804560\/events\/6347879\/videos\/135833590\/player?autoPlay=false&height=360&mute=false&width=640\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen><\/iframe><script type=\"text\/javascript\" data-embed_id=\"lsembed_1473964956\" src=\"\/\/livestream.com\/assets\/plugins\/referrer_tracking.js\"><\/script><br \/><iframe id=\"lsembed_1473964981\" src=\"\/\/livestream.com\/accounts\/5804560\/events\/6347879\/videos\/135840091\/player?autoPlay=false&height=360&mute=false&width=640\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen><\/iframe><script type=\"text\/javascript\" data-embed_id=\"lsembed_1473964981\" src=\"\/\/livestream.com\/assets\/plugins\/referrer_tracking.js\"><\/script>   Features like Snapchat Discover, Facebook Instant Articles and Apple News all present publishers with the opportunity to reach a growing mobile audience on wildly popular platforms. They also present an opportunity for additional revenue through new ad formats; Snapchat Discover is already charging higher-than-average ad rates. But what does success look like? Embracing distributed content means relinquishing some control, not just over elements like design, but also data on our audience.<\/p>\n<p><hr \/><br \/>\n<img style=\"max-width: 60%; float: right; clear: both; padding-top: 30px; padding-left: 10px;\" src=\"http:\/\/ona16.journalists.org\/wp-content\/uploads\/sites\/12\/2016\/09\/McCormickFoundationLogo.jpg\" \/>The Audience Engagement + Analytics track is generously sponsored by the <a href=\"http:\/\/www.mccormickfoundation.org\/\" target=\"_blank\">Robert R. McCormick Foundation<\/a>.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1473939000,"end_time":1473942600,"moderators":[[]],"hashtag":["ONA16snap"],"soundcloud":[],"scribble":["2316984"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/sessions\/3228"}],"collection":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/5438"},{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/5595"},{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/3989"},{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/speakers\/6379"}],"wp:attachment":[{"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/tags?post=3228"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona16.journalists.org\/wp-json\/wp\/v2\/event?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}